Innova Holistic Dog Food, Cat Food & Dog Treats

Innova was the first "true" holistic health food for pets on the market. Throughout the years, as new supplements and artificial chemicals have been introduced to the pet food market, we've stuck to our tradition of producing dog food and cat food using only natural ingredients. It might not make us cutting-edge or save us money, but in the end, it's your pet's health that matters.

Each of our pet products combines ingredients from all five food groups to ensure a truly holistic meal. Every pet food is meat-based to ensure your pet receives adequate protein. Dairy items like cottage cheese and lactose-free milk supply protein, calcium and vitamins, while fruits, vegetables and grains provide vitamins, fiber and minerals. Finally, essential fats and oils are added to improve your pet's skin and coat while reducing allergies and improving his immune system.

Just as dieticians recommend following the U.S. Department of Agriculture food pyramid for our own dietary needs, Innova applies this same principle when creating foods for our animal friends. Every Innova pet product incorporates elements from the five food pyramid groups - meat, dairy, vegetables, fruit and grain - plus essential fats and oils to deliver supreme nutrition for the overall health of your dog or cat.